{"id":1277,"date":"2017-10-31T17:12:59","date_gmt":"2017-10-31T16:12:59","guid":{"rendered":"https:\/\/2017.rome.wordcamp.org\/?post_type=wcb_session&#038;p=1277"},"modified":"2017-12-05T12:00:54","modified_gmt":"2017-12-05T11:00:54","slug":"10-commandments-content-marketing","status":"publish","type":"wcb_session","link":"https:\/\/rome.wordcamp.org\/2017\/session\/10-commandments-content-marketing\/","title":{"rendered":"The 10 Commandments of Content Marketing [ENG]"},"content":{"rendered":"<p>In 5 years of creating content on my WordPress website I&#8217;ve seen it all.<\/p>\n<p>During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy &#8211; and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.<\/p>\n<p>In this presentation, I&#8217;ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I&#8217;ll proceed to list the &#8220;10 Commandments of Content Marketing&#8221; &#8211; 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.<\/p>\n<p>In the final part of the talk, each commandment will be &#8220;translated&#8221; into WordPress. I will recommend plugins and WordPress strategies to implement the whole system &#8211; in fact, I&#8217;d consider this a failure unless you go back to your office and take action!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 5 years of creating content on my WordPress website I&#8217;ve seen it all. During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy &#8211; and in the last 3 years website traffic has risen from 0 to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/rome.wordcamp.org\/2017\/session\/10-commandments-content-marketing\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;The 10 Commandments of Content Marketing [ENG]&#8221;<\/span><\/a><\/p>\n","protected":false},"author":11816692,"featured_media":2134,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1513429200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1274],"footnotes":""},"session_track":[1199793],"session_category":[],"class_list":["post-1277","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-bocca-della-verita"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p892tm-kB","session_date_time":{"date":"Dicembre 16, 2017","time":"2:00 pm"},"session_speakers":[{"id":"1274","slug":"rodolfo-melogli","name":"Rodolfo Melogli","link":"https:\/\/rome.wordcamp.org\/2017\/speaker\/rodolfo-melogli\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1277\/revisions"}],"predecessor-version":[{"id":1651,"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1277\/revisions\/1651"}],"speakers":[{"embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1274"}],"author":[{"embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/businessbloomer"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/media\/2134"}],"wp:attachment":[{"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1277"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1277"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}