{"id":2994,"date":"2018-08-28T19:35:24","date_gmt":"2018-08-28T19:35:24","guid":{"rendered":"https:\/\/2018.rome.wordcamp.org\/?post_type=wcb_session&#038;p=2994"},"modified":"2018-08-30T17:08:43","modified_gmt":"2018-08-30T17:08:43","slug":"digital-strategies-a-b-test-e-landing-page-in-wordpress-con-instapage-e-google-optimize-ita","status":"publish","type":"wcb_session","link":"https:\/\/rome.wordcamp.org\/2018\/session\/digital-strategies-a-b-test-e-landing-page-in-wordpress-con-instapage-e-google-optimize-ita\/","title":{"rendered":"Digital Strategies: A\/B Test e Landing Page in WordPress con Instapage e Google Optimize [ITA]"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3056\" src=\"https:\/\/2018.rome.wordcamp.org\/files\/2018\/08\/alessandro-frangioni.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/rome.wordcamp.org\/2018\/files\/2018\/08\/alessandro-frangioni.png 1024w, https:\/\/rome.wordcamp.org\/2018\/files\/2018\/08\/alessandro-frangioni-300x150.png 300w, https:\/\/rome.wordcamp.org\/2018\/files\/2018\/08\/alessandro-frangioni-768x384.png 768w, https:\/\/rome.wordcamp.org\/2018\/files\/2018\/08\/alessandro-frangioni-500x250.png 500w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>Creare una strategia di web marketing sfruttando WordPress come base di tutto e integrando tool di A\/B Test come Google Optimize in grado di fare varianti a\/b e testi multivariati con pochi passaggi, tutti con interfaccia grafica.<\/p>\n<p>In pi\u00f9 vedremo come integrare Instapage come piattaforma per le landing, indispensabili per le strategie di digital advertising e SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creare una strategia di web marketing sfruttando WordPress come base di tutto e integrando tool di A\/B Test come Google Optimize in grado di fare varianti a\/b e testi multivariati con pochi passaggi, tutti con interfaccia grafica. In pi\u00f9 vedremo come integrare Instapage come piattaforma per le landing, indispensabili per le strategie di digital advertising &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/rome.wordcamp.org\/2018\/session\/digital-strategies-a-b-test-e-landing-page-in-wordpress-con-instapage-e-google-optimize-ita\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Digital Strategies: A\/B Test e Landing Page in WordPress con Instapage e Google Optimize [ITA]&#8221;<\/span><\/a><\/p>\n","protected":false},"author":7011736,"featured_media":3056,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1537023600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2901],"footnotes":""},"session_track":[1202600],"session_category":[5002],"class_list":["post-2994","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-sala-fontana-di-trevi","wcb_session_category-marketing"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9XPAE-Mi","session_date_time":{"date":"Settembre 15, 2018","time":"3:00 pm"},"session_speakers":[{"id":"2901","slug":"alessandro-frangioni","name":"Alessandro Frangioni","link":"https:\/\/rome.wordcamp.org\/2018\/speaker\/alessandro-frangioni\/"}],"session_cats_rendered":"Marketing","_links":{"self":[{"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/7011736"}],"version-history":[{"count":2,"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2994\/revisions"}],"predecessor-version":[{"id":3089,"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2994\/revisions\/3089"}],"speakers":[{"embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/media\/3056"}],"wp:attachment":[{"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2994"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2994"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/rome.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}